AB(SOUL)UTELY Balanced
UX/UI DesignProject Overview: Led the full redesign of Janet’s website to better showcase her coaching services and connect with a multi-generational audience. Expanded the project scope to include visual personas, brand pillars, and a refined visual identity. Developed website content, refined the brand guidelines including color palette and typography, and directed the end-to-end development process to create a cohesive, user-friendly, and inclusive experience.
Site Type & Functions: Lifestyle brand website featuring service booking, pricing plans, blog, forms, and live chat functionality.
Goals: Revamp the website experience by elevating the visual identity and overall website experience. Strengthen the brand narrative. Improve clarity around services and client connection. Share Janet’s knowledge effectively.
Target Audience: Multi-generational women navigating major life and career transitions.
CMS: Wix; Tools: Figma
Site Type & Functions: Lifestyle brand website featuring service booking, pricing plans, blog, forms, and live chat functionality.
Goals: Revamp the website experience by elevating the visual identity and overall website experience. Strengthen the brand narrative. Improve clarity around services and client connection. Share Janet’s knowledge effectively.
Target Audience: Multi-generational women navigating major life and career transitions.
CMS: Wix; Tools: Figma