AB(SOUL)UTELY BALANCED
Brand Strategy & Web ExperienceProject Overview: Led the full redesign of Janet’s website to better showcase her coaching services and connect with a multi-generational audience. Expanded the project scope to include visual personas, brand pillars, and a refined visual identity. Developed website content, refined the brand guidelines including color palette and typography, and directed the end-to-end development process to create a cohesive, user-friendly, and inclusive experience.
Site Type & Functions: Lifestyle brand website featuring service booking, blog, forms, and live chat functionality.
Goals: Revamp the website experience by elevating the visual identity and overall website experience. Strengthen the brand narrative. Improve clarity around services and client connection. Share Janet’s knowledge effectively.
Target Audience: Multi-generational women navigating major life and career transitions.
Tools: Figma; CMS: Wix
Site Type & Functions: Lifestyle brand website featuring service booking, blog, forms, and live chat functionality.
Goals: Revamp the website experience by elevating the visual identity and overall website experience. Strengthen the brand narrative. Improve clarity around services and client connection. Share Janet’s knowledge effectively.
Target Audience: Multi-generational women navigating major life and career transitions.
Tools: Figma; CMS: Wix
Design System Refinements: Type & Color
Janet and I worked together to clarify the intent of her evolving brand and made subtle refinements along the way. We narrowed the color palette and selected new typography to create a more user-friendly experience across platforms.
Janet and I worked together to clarify the intent of her evolving brand and made subtle refinements along the way. We narrowed the color palette and selected new typography to create a more user-friendly experience across platforms.
CLIENT REVIEW
“
Meticulous and talented website developer that focuses on capturing the client's vision.”
– Janet Gipson
– Janet Gipson