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ST. EDWARD’S UNIVERSITY

Brand Identity & Creative Direction
During my time as an in-house creative in higher ed marketing, I led work across a broad range of design disciplines — brand design, digital products, performance advertising, brand identity, print collateral supporting student recruitment, and environmental design projects that enhanced the on-campus experience.

Crafting the Visual Identity
Brand Design The Goal: Updated key recruitment materials to align with the refreshed brand and new inclusive initiatives, collaborating with the recruitment team to ensure the designs reflected the recruitment journey and embraced a more vibrant style.
My Role:  Develop concepts and executed design materials, implementing updates, identifying necessary changes based on evolving styles, and recruiting and leading freelance designers to create fresh, vibrant visuals.

© COPYRIGHT 2026 KATHIA RAMIREZ

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