The BrandThe Goal: St. Edward‘s underwent a brand refresh, and the Creative Team were tasked with updating pivotal recruitment materials to reflect the updated brand and the new inclusive tone of the strategic initiatives.
The Solution: We partnered with the Admissions Team to ensure materials captured the recruitment process and updated design styles to display a more vibrant and inclusive look.
My Role: I collaborated with the Creative team to plan changes needed for the recruitment materials, partnered with the Admissions team to discuss key recruitment components and decide on best-fit methodologies, sourced the proper freelancers, and implemented new, more vibrant styles.
The Team: Three-four members per refresh project
Timeline: 3-4 weeks depending on a project
Refreshed Material Examples