The Goat
Identity Mark Design
The Goal: To create a secondary identity mark to unify the St. Edward's community during campuswide events and promote school spirit. This versatile mark combines elements from the retired Spirit Logo and the Athletics Topper Head, offering an updated, adaptable, and cohesive symbol for the community.
My Role: Oversaw the design process from sketching phase to full vectorization, sourced the ideal freelance designer, developed style guidelines, and stepped in to handle design tasks as needed.
Team: Becky Plante, Helen Elliott, Kathia Ramirez