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Giving It a New (Look)book

Print Design, Production

The Goal: As part of the brand refresh, the Creative Team was tasked with updating the lookbook for in-person recruitment events. The aim was to improve the concept and design to enhance the overall recruitment experience.


The Solution:
We captured key recruitment processes and developed content that captured components of Maslow's Law. We applied the concept to the overall structure and design of the Lookbook.

My Role: I worked with content managers to review and establish a hierarchy for content. Presented concept to the team, art directed, and created a design for the more vibrant style of the lookbook.

Team: Five Team Members

Timeline: 4-6 Weeks


Credits - Camille Saad, Maha Khmur, Jennie Sutherland, Kathia Ramirez and Helen Elliott

Process
We utilized Miro throughout the creative process to list essential information, refine concepts, establish content hierarchy, and discuss thorough edits and feedback.

View Process

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