St. Edward’s University
Brand DevelopmentDuring my time as an in-house creative in higher ed marketing, I had the chance to work across just about every design medium: brand design, digital products, performance advertising, brand identity, and print projects that supported the recruitment process, as well as environmental design projects that brightened the on-campus experience.
Brand Design
Print Design
The Goal: Redesign the recruitment lookbook as part of a brand refresh to create a more engaging and impactful experience.
My Role: Developed the concept inspired by Maslow’s Hierarchy of Needs, which led to restructuring the lookbook to visually highlight key elements of human motivation and reflect the basic needs prospective parents consider when selecting a higher education institution. Collaborated with content managers to refine hierarchy, led the design strategy, and implemented updated visual styles for the lookbook’s identity.
Team: Marketing Director; Jennie Sutherland, Content Manager: Camille Saad, Creative Director: Helen Elliott
Identity Mark Design
Team: Becky Plante, Helen Elliott, Kathia Ramirez
Mural Design and Environmental
Take a look at the unique mural designs created to enhance on-campus brand experiences.
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Videography Direction
The Goal: Put a unique spin on the traditional Christmas message by highlighting inclusivity and campus vibrancy, thanking the St. Edward’s community while celebrating its achievements.
My Role: Developed the storyboard direction and collaborated with videographers on video edits.
Team: Chelsea Purghan Autrey
Digital Design
Magazine Design
Discover St. Edward’s University Magazine, celebrating the people, places, and experiences that shape the university's education.
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