St.  Edward’s University

As the Associate Design Manager for the Marketing and Communications department at St. Edward’s University, I work closely with the Senior Creative and Web Director to build brand awareness with audiences and ensure its direction aligns with strategic initiatives. 

 Brand - Modern
Art direction and creation for variety of digital and print assets using the Modern brand guidelines.  
Designers: Becky Plante, Hannah Fenves, Joanna King and Kathia Ramirez

Print
Content Strategy, Art direction, and design for print materials
 
Editorial Team: Kat Braz, Robyn Ross, Kathia Ramirez, Helen Elliott, Chelsea Purghan  Autrey


Content and Design Team - Camille Saad; Maha Khmur, Jennie Sutherland, Kathia Ramirez and Helen Elliott

Process
Identity Mark
Design direction for identity mark or the Topper Spirit Mark made for campus wide use and to promote school spirit.

Design Team: Kathia Ramirez and Helen Elliott

Designer: Becky Plante

WORK PROCESS




Experiential 
Signage, wayfinding and mural design

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Visual Design

Future Students
Landing page design for future Students.

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The College Tour
Landing page for digital campaign.

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Giving 
Page update in partnership with alumni relations.

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 Parents and Families
Landing page design for parents and families. 

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Brand - Traditional
Art direction and creation for variety of digital and print assets using the Traditional brand guidelines.  
Team - Art Direction: Kathia Ramirez and Helen Elliott; Videography by Chelsea Purghan Autrey; Animation by Becky Plante

LANDING PAGE  |  VIDEOGRAPHY




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