TOMO MAGS
Editorial Commerce & Creative StrategyProject Overview:
Led the strategic architecture of TOMO's website as a hybrid editorial-commerce ecosystem, defining discovery pathways that guide users from inspiration to purchase.
Site Type & Functions: Editorial-commerce hybrid featuring magazine subscription, curated shop, collections browsing, long-form editorial, and a continuous loop between content discovery and purchase.
Goals: Position the magazine as the center of the brand and mirror the in-store shopping experience. Build discovery pathways that feel editorial. Extend the world of print into supporting products, creating a self-reinforcing loop where inspiration drives purchase and purchase deepens brand affinity.
Target Audience:
Readers and collectors drawn to print culture, independent publishing, and curated material goods — entering through editorial content, deepening engagement through the shop.
Tools: Figma; CMS: Framer, Shopify
Site Type & Functions: Editorial-commerce hybrid featuring magazine subscription, curated shop, collections browsing, long-form editorial, and a continuous loop between content discovery and purchase.
Goals: Position the magazine as the center of the brand and mirror the in-store shopping experience. Build discovery pathways that feel editorial. Extend the world of print into supporting products, creating a self-reinforcing loop where inspiration drives purchase and purchase deepens brand affinity.
Target Audience:
Readers and collectors drawn to print culture, independent publishing, and curated material goods — entering through editorial content, deepening engagement through the shop.
Tools: Figma; CMS: Framer, Shopify
Web Guidelines & Page Structure
Live Site in Progress